The next opening of a new supermarket “Delicate” became a real holiday for 5 thousand citizens who attended that event and it was the number one activity in Cherkasy’s retail in 2019. Numerous shoppers were waited not only by the freshest products and friendly personnel but also by competitions for children and adults, drawings of presents and a concert program.
Hitline had become a partner of this project in terms of versatile supply of refrigeration furniture. Traditionally, the emphasis in the selection of equipment has been made on the details of design, ergonomics and energy saving. A supermarket having a beautiful brand design impresses with a huge assortment represented by the departments as follow: meat and fish, farm products, sausage and cheese, produce, delicatessen, frozen foods.
There are a line of the “Missouri M” refrigerated merchandisers with decorative elements and LED-lighting installed here in the supermarket. The lack of overhead lighting canopies in the display units and properly selected point-like exterior flashlights ensure excellent product visibility. To present pastry the store has been equipped with a speciality display cabinet “Missouri M patisserie” and a deli merchandisers “Missouri M cascade” fitted with a multi-level shelf system.
Sausages and cheeses are presented in a line of deli refrigerated merchandisers “Missouri cold diamond” with an incorporated promotional module “Missouri cold diamond accent”, which attracts particular attention of customers. The circular segment intended for sale in self-service mode makes the presentation of delicatessen particularly bright and memorable, while the built-in rotating drum allows buyers to easily select the product of interest.
For the demonstration and sale of fresh fish and seafood on ice, the retail chain has chosen a speciality display cabinet “Virginia ice”.
For the preparation and sale of sushi and pizza in the Culinary Department, there are speciality display cases “Missouri M sushi/pizza” and “Missouri M sushi/pizza combi” equipped with working boards having underneath refrigerated compartments for Gastronorm pans. The working boards mounted on these display cabinets as well as on neutral modules “Missouri M N self” are made of durable and environmentally friendly artificial Hanex Stone.
Frozen products are presented in a large assortment thanks to a refrigerated double-sided island cabinet “Yukon cube” with panoramic transparencies. Convenient and easy access to the product is provided by energy-saving push-pull covers. At the request of the retail chain concerning the presentation of butter it was the “Indiana eco A LT” wall-sited display cabinet with a special temperature regime then developed, which perfectly preserves the delicate structure of the item.
Freshness of fruits and vegetables is preserved by speciality display cases “Missouri VF” fitted with a sloping display deck and by wall-sited display cabinets “Indiana M”. The refrigerated storage compartment with drawers in the “Missouri VF” offers storage of stock-keeping items and provides convenient replenishment of products to merchandise.
For the presentation and sale of dairy products there were wall-sited display cases “Louisiana eco” in the form of an island installed here in the supermarket.
It was an original decision about the placement near the checkout area of a wall-sited display cabinet “Indiana M D” for the sale of soft drinks.
All that commercial refrigeration equipment is fitted with ERV (Carel), and the supermarket itself is tackled with a system of adaptive control and computer monitoring PlantWatchPRO (Carel).